P A C K A G I N G
09:41
Next up, packaging.
I want the packaging to be simple understated and classy. I want to contain all the excitement for inside the package itself. I have opted for brown cardboard packaging with just the logo on the outside in white. Inspired by the Live Lokai bracelets I have decided to tie each package with a simple black and white striped ribbon. Live Lokai websute states " Each lokai is infused with elements from the highest and lowest points on Earth. The bracelet’s white bead carries water from Mt. Everest, and its black bead contains mud from the Dead Sea. These extreme elements are a reminder to the wearer to live a balanced life – staying humble during life’s peaks and hopeful during its lows."
I love the message this portrays, although I obviously don't want to go into detail of explaining to users what, if anything the ribbon represents, I want to use this simplistic ribbon to show diversity united, the rich from other countries uniting by sending educational care packages to those less fortunate, tied together by the brand 'mbawa'.
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